It was a risky business to start an Australian Rules Football team in Western Sydney. Though it wasn’t a risky business for Greater Western Sydney (GWS) to team with EFEX as their Technology Partner. Both strategies have paid dividends.
In the heart of Rugby League territory, an Australian Rules team, GWS, launched in 2010 playing in the local Blacktown competition. Nick Sheehan, the EFEX CEO grew up in the Western suburbs of Sydney, GWS territory, which started his interest in Australian Rules Football.
An introduction to GWS management management in 2016 provided an opportunity for EFEX to speak with GWS about their overall business strategy and IT drivers to support it. It became apparent there were some critical challenges that needed to be addressed in order to mitigate risk to the organisation.