Accelerating our next phase of growth with the appointment of EFEX’s first COO

Today we’re please to announce that Anthony Roberts has joined EFEX as our first Chief Operating Officer (COO).

Anthony has served in executive leadership roles in public and private finance companies for over 17 years. Prior to EFEX, Anthony was Managing Director at Grow Asset Finance (formerly Eclipx Commercial) a provider of fast and flexible business finance solutions, where he was instrumental in growing the business from start-up to $166M in assets under management in just four years. He has also held senior positions at GE Capital, CIT and Flexigroup (now Humm) and has a proven track record of delivering significant corporate growth and profitability.

Originally from south western NSW, Anthony is perfectly placed to continue and further our growth strategy in regional Australia.

As COO, he will be responsible for the continued expansion of the business through acquisition, product diversification and innovation.

Talking about the appointment, CEO Nick Sheehan said; “I’ve known Anthony for a number of years, and I’ve always been impressed by his ability to develop and nurture businesses and people. His unrivalled experience in B2B finance and sales, combined with his dedication and passion, will no doubt help accelerate EFEX’s already impressive growth trajectory and further expansion into regional Australia.”

Anthony Roberts, COO comments, “I’m delighted to be joining such a passionate and driven team. My goal, as well as driving cross-functional growth at EFEX, is to ensure that regional Australian businesses have the support and technology services they need to thrive and succeed in a post-pandemic world. It’s an exciting time to join a company that is so well-positioned for this next phase of growth.”

The appointment marks another significant milestone for our business. In February this year EFEX acquired Illawarra based The BMS Group as part of our strategic plan to reach 50 branches by 2023.

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