MILC Group has transitioned to a unified IT solution with efex. This strategic shift to consolidate all their IT under one provider has addressed many of their business challenges - in particular their operational efficiency and business resilience. As a result, MILC Group is well-positioned to maintain their competitive edge while delivering exceptional service to clients and fostering innovation for future growth.

MILC Group

Company profile

MILC Group 

MILC Group, founded by Tim Hickey, recently celebrated 25 years of excellence in the industry. Based in a modern office/warehouse of over 3500sqm in Tullamarine, Melbourne, the company began its journey in 1998 with Alliance Promotions, specialising in promotional marketing and apparel for Australian businesses & their international counterparts. In 2012, Tim expanded the company's offerings by introducing MILC Network, providing tailored product packaging solutions for businesses of all sizes.

Key challenges and business drivers

  1. Too many service providers, each specialising in a single function, resulting in fragmented support.
  2. Sensitive information at risk due to a weak cyber security posture.
  3. Ongoing connectivity issues.
  4. Dated IT infrastructure that was compromising operational integrity.

Benefits delivered by efex solution

  • A comprehensive, all-in-one IT solution with a single provider which has improved operational efficiency.
  • A seamless transition to efex with minimal disruption to their operations.
  • A stronger cyber security posture that evolves with their business growth.
  • Fast, high-quality service that ensures prompt resolution of issues if they arise.
  • No more connectivity issues.

Whenever there's been something that needs to be fixed or changed, it just gets done really quickly and seamlessly"

Tim Hickey
Tim Hickey
Director & Founder
MILC Group

MILC Group recognised that managing multiple IT providers was a challenge, leading them to seek a unified solution to streamline operations and boost their IT environment and cybersecurity.

As soon as efex was chosen by Tim and his team we got to work quickly with a seamless on-boarding and some immediate improvements that have already set the MILC Group up for greater success.

efex Head of Sales, David Rose sat down with Tim recently to hear how the experience has been so far.